Boring Data. Serious Value.

Find Out What Your “Boring Data” Is Worth.

Sitting on a hidden asset you’ve never priced? Get a free Assumptive Data Valuation (ADV) – an executive snapshot estimating the potential value inside your data ecosystem (delivered in 24–48 hours).

Data value is rising. Scrutiny is rising faster.

Markets are shifting toward a world where proprietary, first-party data drives competitive advantage, but only when value is measurable and defensible.

AI is increasing the upside of proprietary data ecosystems.

Privacy, governance, and compliance pressure is increasing the downside risk.

Buyers, investors, and lenders reward companies that can defend asset value, not just claim it.

The hidden asset isn’t the data. It’s the value you can’t see.

Most organizations are data-rich, but value-poor when it comes to treating data as a measurable asset. Without a credible value range, leadership makes high-impact decisions blind, especially around:

Costs Are Hiding in Data

Operational waste, leakage, and inefficiencies stay invisible, so expenses remain higher than they need to be.

Risk You Can’t See Is Risk You Can’t Manage

Governance gaps, compliance exposure, and operational blind spots build quietly until they trigger costly incidents.

Revenue Left on the Table

Monetizable data assets and high-ROI use cases go unidentified, so growth relies on the same old levers.

Growth Funding Defaults to Equity or Debt Terms You Don’t Want

Without a priced data asset, you can’t credibly use data as leverage, so you give up equity or accept unfavorable financing.

Valuation is Missing a Major Asset Narrative

If data isn’t valued, it doesn’t show up in your story, so enterprise value is understated in strategic conversations.

Strategic Decisions Are Made Without Knowing What You Own

When the asset isn’t measured, planning becomes assumption-driven, so priorities, investments, and timing are harder to get right.

Bottom line: if it can’t be valued, it can’t be used.

Every month you wait, the asset stays locked. Data value compounds quietly inside systems, integrations, and workflows. But until it’s quantified, it can’t support bigger strategic moves that will keep you ahead of your competition. The first step is a credible range that changes the conversation.

What You Get in the Free Assumptive Data Valuation

You’re likely sitting on a hidden asset you’ve never priced. The free evaluation is an Assumptive Data Valuation (ADV) – a light-touch estimate that provides an approximate financial range for the value of your data.

If a fully defensible valuation were conducted by our team after the ADV, the final calculated valuation would be expected to fall within the approximated range of the ADV.

An Approximate Valuation Range

A high-level financial range for what your data ecosystem may be worth.

Simple Questionnaire

A simple questionnaire process that is easy for your team to complete. No raw data required.

Decision Ready Recommendation

Clear guidance on whether a full defensible valuation is worth pursuing and what path to prioritize first.

How it works (simple).

Step 1: Questionnaire

Complete the questionnaire (10-15 minutes).

Step 2: Lots of Math

Using our 17 proprietary mathematical alogorithms, we analyze your imputs (no need to see your data).

Step 3: FREE ADV

Receive your Assumptive Data Valuation (ADV) value range + next-step recommendation in 24-48 hours.

What the Assumptive Data Valuation Unlocks for Leaders

Once you have an ADV range, the conversation changes. You’re no longer guessing you can now prioritize the most valuable moves and decide whether a full defensible valuation is worth pursuing so that you can:

Lower Cost, Less Waste

Reveal inefficiencies hiding in system data so you can reduce expenses with precision.

Lower Risk, More Control

Make governance and operational blind spots visible so you can manage risk proactively.

New Revenue Streams Identified

Surface monetizable assets and high-ROI use cases so growth isn’t limited to the usual levers.

Fund Growth Without Giving Up Equity

Use a priced data asset to strengthen funding conversations and reduce the need for dilution.

Stronger Valuation Narrative

Turn data into a measurable asset so enterprise value is better reflected in strategic events.

Faster, Clearer Strategic Decisions

Replace assumptions with a value range so leadership can prioritize the right next move quickly.

Over $8B in Hidden Data Value Uncovered Since 2022

Across ADV and valuation work completed since 2022, our process has helped organizations identify and quantify significant hidden value embedded in their data ecosystems often sitting inside systems, integrations, and operational workflows that were never priced as an asset.

Frequently Asked Questions

What is an Assumptive Data Valuation (ADV)?

An Assumptive Data Valuation provides an approximate financial range for the value of your data using a light-touch questionnaire.

Is the ADV a defensible?

No. It’s directional. A full defensible valuation is a separate process used for high-stakes decisions like M&A, investment, or data sale.

Do we need to share raw customer or proprietary data?

No. The ADV is designed to work from business and ecosystem inputs, not raw records.

Who benefits from this?

Organizations with mature systems, years of data history, and clear ownership/control of the data.

What happens after we get the ADV range?

You decide what’s next: prioritize opportunities, pause, or proceed to a full defensible valuation.

What’s the minimum and maximum value range I should expect?

Your Assumptive Data Valuation (ADV) returns an approximate financial range (a low and high end) based on the inputs you provide. If a full defensible valuation is conducted afterward, the final calculated valuation is expected to fall within the ADV’s approximated range—and would not normally come in below the ADV minimum unless material new information or constraints are discovered during the deeper work.

Do we have to "sell" our data to monetize it?

No. Selling data is only one option and often not the best one. There are multiple ways to monetize data (cost reduction, risk reduction, operational ROI use cases, better funding terms, valuation uplift, partnerships, etc.). The goal of the free ADV is to help you see what your data could be worth so you can decide which path makes sense for your business.

Make Your Boring Data Worth Something.

If your organization has at least 2 years of operational/customer data and clear ownership/control, start the assessment now.